Why WordPress?

Just a few of the reasons why we use WordPress as the content management system for websites we build…

1. The Ability to Manage Your Own Content

Clients come to us because they want to manage their website themselves and need an interface that allows them to do so without having to learn HTML/extensive programming. WordPress is about as easy as it gets! As soon as we lay out the structural elements of the site for you, you can easily take over maintaining the site and add/update/remove anything at your discretion.

2. SEO Friendly

WordPress allows you to structure your site so that it fits into the framework for good SEO practices without bending over backwards to get it. You can create your own permalink structure, add H1-H5 titles, categorize and tag your posts, add meta descriptions and alt text for photos, etc. There are also endless SEO plugins that allow you to maximize your search engine potential.

3. Plugins Galore

What used to be considered “custom programming” can now often be handled by finding the right plugin. WordPress has over 17,000 plugins that extend the functionality of your website and offer an unprecedented range of possibility. You can effortlessly sync your site with any other services you use – MailChimp, Constant Contact, Facebook, Twitter, etc – for little or no extra fees.

4. Open Source Software

Since WordPress is Open Source, it is constantly being updated and perfected by thousands of users around the world. It is also free to download and use, which cuts down on costs for implementation. Compare that to using a proprietary CMS where you’d have to have a team of programmers at the ready to fix bugs and build new features as desired, costs go up exponentially.

Conclusion

Our clients are always pleased with WordPress because it’s easy to use, they didn’t break the bank to pay for it and it has all of the features (and more!) that they need to be successful in their business.