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Santa Barbara Search Engine Optimization

Optimizing a website for search engines is an ongoing process that requires constant attention and adaptation. To be successful, it requires an understanding of how search engines crawl, index, and rank websites, as well as knowledge of your target audience and the ways in which they might discover your site.

Our approach to SEO includes implementing basic strategies to improve your visibility in search results. We have a 5 Point Optimization System that we all of the websites we create to ensure that the core of your website has the best optimization possible and sets the foundation for achieving the highest possible rankings.

SEO Packages

Our monthly SEO service packages focus on specific keywords to increase website traffic, while also optimizing existing content. Additionally, since social media engagement is a key component of a successful SEO strategy, we often include this service with our monthly Social Media Service Package.

Included in all SEO Packages:

  • Keyword research and optimization: Identifying the best keywords to target for a website and optimizing the site’s content and meta tags to include those keywords.
  • On-page optimization: Optimizing website structure, tags, and content for search engines.
  • Technical SEO: Identifying and resolving technical issues that may be hindering a website’s search engine performance, such as broken links, duplicate content, and website speed.
  • Content creation: Developing and publishing high-quality content that is optimized for search engines and attracts backlinks.
  • Backlink building: Acquiring backlinks from other websites to help improve a website’s search engine ranking.
  • Local SEO: Optimizing a website for local search results by creating and managing local business listings, Google My Business profile, and other local directories.
  • Tracking and Reporting: Tracking the website’s ranking, traffic, and conversions, and providing regular reports to the client.
  • Social Media Optimization: Connecting your website with your social media accounts and optimizing the social media profiles and content.
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